Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. Search engine optimization (SEO) and SEO Marketing is a combination of on page and off page SEO optimization techniques to rank website higher in search engines.
How Search Engines work?
Do a search on Google for 'automatic milling machine’ and you'll get about 5 million results. Many of the lower results won't be there next month. Google ranks websites by how often that key phrase is used on the webpage. Google will also rank by the placement of the keyword. The search engines are forever changing the way they rank websites and what is important to achieve a higher ranking. You can not pay search engines to get ranked in No.1 position. Search engines identify relevant pages to a search query by sending spider robots to explore and index web pages. Complex algorithms are then used to decide which page stands ahead of other pages for a search query.
The biggest concern for search engine companies is to find the content that will bring more traffic (and thus more advertising revenue). In other words, the results must be relevant. Search engines showing irrelevant results will only live for a shorter time.
Search Engines & SEO
The Internet is teeming with millions of websites and fierce online marketing has created the need to adopt special tactics to get noticed in the crowd. It helps to divert more traffic to site and that means more business revenues for the site. Since internet is a huge global collection of information and resources, to manually trawl through all of this information would be impossible and that's why most people use search engines. Search engines scour the internet and catalog it for you. This then makes it possible to search through the content on the internet using keywords. Most keyword phrase will return thousands of results. Few visitors will look at more than the first page of results. That's why you need to make use of some techniques so that your website is as high up the listings as possible. This special optimization technique is also called SEO strategy and is quite effective in getting higher search engine ranking for the website or webpage.
SEO techniques:
SEO Techniques are a set of specific tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.
White hat & Black hat SEO techniques:
The term white hat SEO refers to ethical search engine optimization techniques and black hat SEO refers to unethical approaches. An SEO technique can be considered as white hat if it follows the search engine guidelines and engages no trickery. It is all about ensuring that the content on the search engine indexes is just the same that will be viewed by the users. The content of the page targets the readers and not the algorithms of the search engines and so the web pages are beneficial to the internet, search engines and webmasters.
Black hat techniques involve key phrase stuffing which tries to fool the search engine into thinking that a page is of more relevance because it uses the key phrase loads of times. Black hat methods may actually reduce the quality of search engine results. Some of these SEO strategies try to deceive users into visiting sites about subjects they don't have any interest in, which puts them at odds with the purpose of search engines. Black Hat SEO techniques can often be faster and easier to implement. However, they run the risk of causing search engines to downgrade or remove a site from results. In the long-term, they sometimes become ineffective; search engines have algorithms that usually catch on to each Black Hat technique after it is introduced, often penalizing sites which have used it.
White Hat strategies for higher visibility among Search Engines:
1) Titles
The titles used on your website are very important. These will be used by search engines to determine the content and quality of your site. It's important to have accurate and keyword rich website page titles and descriptions for each of your pages.
2) Developing the Right Content
A website needs a content matter to explain about itself, the product or service, goals, business objectives, etc to the audience. Whether it is a content website, product or service marketing website, etc, content is a requisite, to development of website. The readers go through the content first before making up their minds on, concluding an online deal or not. Content plays a crucial role in influencing the audience decisions. Hence the content has to be rich, engaging and able to relate the benefits that the site offers, with the needs of the audience. Search engine also like unique content and give it higher page rankings. So the SEO strategy aims to present a content that is appreciated by both, search engine and readers.
3) Adding the right Keywords are the heart of the Internet; you must dominate the search engines for your chosen keywords if you are to succeed online. It is essential to ensure that your site is equipped with the accurate keyword density on the web pages and site topics.
4) Directory Submissions
Website directories give your site a quick description and a link back to your site. This is a proven way to build a many back links in a short period of time. Directories can help a great deal when combined with other SEO techniques.
5)
One of the keys to higher rankings is building quality links from relevant related quality sites. The search engines, especially Google, counts each link as a "vote" for your site or content. It’s also important to get high quality links. The quality of the links depends on the popularity of the websites that the links are from. If you can get links from very well known websites then these will improve your search engine ranking. When you place the links, the anchor text must be related to your targeted keywords.
6) Article Marketing
One of the most efficient SEO techniques is article marketing. Writing quality articles on the relevant topic and submitting them to article directories will give you back links from quality websites.
7) Site maps
Providing both a HTML and XML sitemap will ensure the search engines are able to crawl and therefore index your pages
